Effective as of April 30, 2013
The Information We Collect
We collect the following types of information (collectively, the “Information”), both directly from you and indirectly through your use of the Site and the Services.
1. Personally Identifiable Information
When you become a Registered User, you will be required to provide us with personally identifiable information about yourself (collectively, the “Personal Information”). Such Personal Information includes your name, address, e-mail address, and phone number, and if the Services are provided for a fee, your credit card information.
We may allow you to sign in to the Services using social networking services such as Facebook and Twitter. If we allow this and elect to sign-in using this process, these services will authenticate your identity and provide you the option to share certain Personal Information with us, such as your sign-in information, name, profile picture, email address, and similar information to link between the sites. Services like Facebook and Twitter also give you the option to post information from the Services to your Facebook and Twitter accounts and to share that information with others within your other social networks.
We do not collect any Personal Information from you when you use the Services unless you provide us with the Personal Information voluntarily.
2. Geolocational Information
If we offer the Services through a mobile app, in order to provide the Services while you are using our Mobile App, we may, with your consent, automatically collect geolocational information from your mobile device, your wireless carrier, or certain third-party service providers (“Geolocational Information”). Collection of such Geolocational Information occurs only when the Services are running on your mobile device. You may decline to allow us to collect such Geolocational Information, in which case we will not be able to provide certain Services to you. Because your Geolocational Information is subject to abuse by others, please be sure to manage your mobile device and privacy preferences on the Services on an ongoing basis.
3. Other Information
In addition to the information noted above, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:
a. From You. Additional information about yourself that you voluntarily provide to us, such as zip code, age, household income range, number of children, gender, personal interests, and your product and service preferences, and other information that does not identify you personally.
b. From Your Activity. Information that we automatically collect when you use the Site and/or the Services, including, without limitation:
• IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Site you visit, etc.; and
• Information about a mobile device, including universally unique ID (“UUID”), Platform type and version (e.g., iOS or Android), carrier and country location, hardware and processor information (storage, chip speed, camera resolution, NFC enabled, and network type (WiFi, 2G, 3G, 4G), if we allow you to access the Services through a mobile app and you choose to do so.
c. From Cookies. We also collect information using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your visit. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect Other Information and to enhance your experience using the Site and the Services. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the Site and/or the Services may not function properly.
The Information Collected by or Through Third-Party Advertising Companies
Accessing and Modifying Personal Information and Communication Preferences
If you are a Registered User, you may access, review, and make changes to your Personal Information, and certain Other Information by following the instructions found on the Site. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any marketing email from us.
How We Use and Share the Information
We use the Information to provide you the Services, solicit your feedback, inform you about our products and services and those of our third-party marketing partners, and to improve the Site and the Services. Also, we may use and share the Information as described below.
We may use your Information to better understand our users and the Services.
We may analyze the Other Information and the Geolocational Information in aggregate form in order to operate, maintain, manage, and improve the Site and the Services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe the Site and the Services to current and prospective business partners and to other third parties for other lawful purposes.
We may employ other companies and individuals to perform functions on our behalf. Examples may include providing marketing assistance, information technology support, order fulfillment, billing assistance, and customer service. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law.
As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets.
To the extent permitted by law, we may also disclose the Information when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing the such Information is necessary or advisable, for example, to protect the rights, property, or safety of us or others.
How We Protect Your Information
We take commercially reasonable steps to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the Information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.
Important Notice to Non-U.S. Residents
The Site and the Services are operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Site and the Services and/or providing us with any Information, you consent to this transfer.
How to Contact Us